Welcome to My Life (A Day in the Life of Fitz Founder, Heidi Hertel)

Hi, I’m Heidi Hertel. For those of you who don’t know me, or my story, I founded Fitz Frames...and haven’t had a day off since! Balancing life as a mom of three, wife, and founder of a company, I frequently get asked how I make it work. As with most working moms, sometimes I really don’t know how I get through each day. Having kids certainly made my life hectic and ever-changing, but adding Fitz (my fourth child) to the mix definitely upped the ante. That being said, I wanted to take this opportunity to let you in on a snapshot of what my typical day looks like.

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What to Do When Your Child Loses Their Glasses

They’ve disappeared … again. Yes, your kid has misplaced their glasses for what seems like the hundredth time this month. Wait! Don’t pull out your hair in despair! Lots of kids go through phases of constantly losing glasses and your child is no different. Now – how do you help them find those lost glasses? And how do you help them keep better track of them going forward?

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Gabriel Schlumberger
Always Be Prepared (Seriously)

Packing for three kids (and myself) before a vacation is a major effort rife with chances of missing something very necessary for my kids to enjoy our time away from home. It’s really a game of odds and a guarantee of forgetting something for (at least) one.  

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Gabriel Schlumberger
Believe It

Starting a business is definitely the hardest thing I’ve ever done. I think most entrepreneurs would agree that whether you’re a first timer or a veteran, the road is long and full of ups and downs. It’s even more challenging if you’ve switched careers or are pursuing a new industry. I have academic stamina; law school is no walk in the park, but building a company is 10x the effort.

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Gabriel Schlumberger
3 Tips for Cleaning Glasses

Let’s be real: Expecting a kid’s glasses to be free of smudges, grime, and scratches for any significant amount of time is a pipe dream. But with a little attention, you can extend their life and even keep the sticky germ factor to a (relative) minimum. Read on for a few practical tips on keeping your child’s glasses in good shape.

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Gabriel Schlumberger
Step Away From the Phone

Sometimes it’s important to take a moment and put down the phone. Heading a start-up is a non-stop job…at least, it is for me at the current stage of Fitz.  I find myself glued to the phone much of the time – reading and returning emails, creating and approving content… it never ends.

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Do Your Kid's Glasses Fit?

How do you know if your child’s glasses fit properly? Have you noticed them constantly readjusting and pushing up on their nose bridge? Are they complaining about the hinges pinching their ears? When glasses don’t fit correctly they can cause your child to be uncomfortable.

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Why All Moms are Working Moms

Let’s be honest. Parents judge.  Even when we don’t realize it. One topic where I see strong opinions is around the stay at home vs. working mom. I realize that reading about the choice to stay home and not work may induce eye rolling when so many women are working at jobs where they aren’t paid adequately or working two jobs to make ends meet.  

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7 Eye Safety Tips

Teaching your kids positive eye habits from a young age can help them maintain healthy eyes their whole lives. From practicing good hygiene to wearing sunglasses, here are our top 7 tips for kids’ eye safety, whether they wear glasses or not.  

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Gabriel Schlumberger
8 Signs Your Child Needs Glasses

Kids don’t always let you know they’re having vision problems. They might not even know it themselves. So if you notice any of these 8 symptoms (whether your child already has glasses or not), it’s important to schedule an eye exam ASAP.

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Nick Anderson
Meet Fitz!

Welcome to the Fitz Blog! I would like this to be a helpful resource for families to learn about eye health and eyeglasses. I decided to start Fitz after many years of navigating the optical world for my kids. I’ve never worn prescription glasses myself, so I had a lot to learn.

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Nick Anderson