Eating for Eye Health: 7 of the Best Foods for Your Eyes

As parents, we know how important it is to provide our kids the right foods to fuel their brains and bodies. Research has shown that there are certain foods that are proven to be beneficial for your kid’s eyes, whether they have vision impairments or not. Here is a list of some of the top foods for eye health and delicious & easy recipes for each one!


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Decoding Your Glasses Prescription

Have you ever looked at you or your child’s eyeglass prescription and felt as though you were looking at another language? Well, you’re not alone. It’s actually one of the most frequently asked glasses-related questions on the internet. That being said, we have created this quick (and much easier to read) guide for figuring out what your prescription is really saying.

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Pink Eye, Oh My! What To Do When You Think Your Kid Has Pink Eye

It’s a universal parenting truth: when your kid comes home sick, the rest of the household is about to get sick. All parents cringe at the email with the subject header, “your child has been exposed to…”.  So, when the apple of your eye arrives with those sad, swollen peepers and is obviously uncomfortable, it’s definitely time for damage control. 


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Welcome to My Life (A Day in the Life of Fitz Founder, Heidi Hertel)

Hi, I’m Heidi Hertel. For those of you who don’t know me, or my story, I founded Fitz Frames...and haven’t had a day off since! Balancing life as a mom of three, wife, and founder of a company, I frequently get asked how I make it work. As with most working moms, sometimes I really don’t know how I get through each day. Having kids certainly made my life hectic and ever-changing, but adding Fitz (my fourth child) to the mix definitely upped the ante. That being said, I wanted to take this opportunity to let you in on a snapshot of what my typical day looks like.

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What to Do When Your Child Loses Their Glasses

They’ve disappeared … again. Yes, your kid has misplaced their glasses for what seems like the hundredth time this month. Wait! Don’t pull out your hair in despair! Lots of kids go through phases of constantly losing glasses and your child is no different. Now – how do you help them find those lost glasses? And how do you help them keep better track of them going forward?

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Gabriel Schlumberger
Always Be Prepared (Seriously)

Packing for three kids (and myself) before a vacation is a major effort rife with chances of missing something very necessary for my kids to enjoy our time away from home. It’s really a game of odds and a guarantee of forgetting something for (at least) one.  

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Gabriel Schlumberger
Believe It

Starting a business is definitely the hardest thing I’ve ever done. I think most entrepreneurs would agree that whether you’re a first timer or a veteran, the road is long and full of ups and downs. It’s even more challenging if you’ve switched careers or are pursuing a new industry. I have academic stamina; law school is no walk in the park, but building a company is 10x the effort.

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Gabriel Schlumberger
3 Tips for Cleaning Glasses

Let’s be real: Expecting a kid’s glasses to be free of smudges, grime, and scratches for any significant amount of time is a pipe dream. But with a little attention, you can extend their life and even keep the sticky germ factor to a (relative) minimum. Read on for a few practical tips on keeping your child’s glasses in good shape.

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Gabriel Schlumberger
Step Away From the Phone

Sometimes it’s important to take a moment and put down the phone. Heading a start-up is a non-stop job…at least, it is for me at the current stage of Fitz.  I find myself glued to the phone much of the time – reading and returning emails, creating and approving content… it never ends.

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Do Your Kid's Glasses Fit?

How do you know if your child’s glasses fit properly? Have you noticed them constantly readjusting and pushing up on their nose bridge? Are they complaining about the hinges pinching their ears? When glasses don’t fit correctly they can cause your child to be uncomfortable.

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Why All Moms are Working Moms

Let’s be honest. Parents judge.  Even when we don’t realize it. One topic where I see strong opinions is around the stay at home vs. working mom. I realize that reading about the choice to stay home and not work may induce eye rolling when so many women are working at jobs where they aren’t paid adequately or working two jobs to make ends meet.  

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