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So, Your Kid Needs Glasses

Parents have a PhD in remembering firsts. I remember the first time I realized my daughter needed glasses as if it were yesterday.  I sometimes wondered if my eldest had...

So, Your Kid Needs Glasses

Parents have a PhD in remembering firsts. I remember the first time I realized my daughter needed glasses as if it were yesterday.  I sometimes wondered if my eldest had...

Always Be Prepared (Seriously)

Packing for three kids (and myself) before a vacation is a major effort rife with chances of missing something very necessary for my kids to enjoy our time away from...

Always Be Prepared (Seriously)

Packing for three kids (and myself) before a vacation is a major effort rife with chances of missing something very necessary for my kids to enjoy our time away from...

We're live!

We're live!

After years of research and hard work, we are thrilled to announce that our app is LIVE on the Apple App Store and wanted our loyal followers and those on...

We're live!

After years of research and hard work, we are thrilled to announce that our app is LIVE on the Apple App Store and wanted our loyal followers and those on...

Meet Dr. Stacy Pineles

Meet Dr. Stacy Pineles, Associate Professor of Pediatric Ophthalmology at  UCLA’s Jules Stein Center

Meet Dr. Stacy Pineles

Meet Dr. Stacy Pineles, Associate Professor of Pediatric Ophthalmology at  UCLA’s Jules Stein Center

Sunglasses & Sunscreen: The Protective Pairing Every Child Needs

Sunglasses & Sunscreen: The Protective Pairing ...

As parents, we are always looking for ways to best protect our kids. From outfitting them in head-to-toe padding when they ride their bikes to watching the ingredients in what...

Sunglasses & Sunscreen: The Protective Pairing ...

As parents, we are always looking for ways to best protect our kids. From outfitting them in head-to-toe padding when they ride their bikes to watching the ingredients in what...

Believe It

Believe It

I have worked on developing Fitz for over three years.  During that time, the concept of what it was or how it would work changed as I learned more about...

Believe It

I have worked on developing Fitz for over three years.  During that time, the concept of what it was or how it would work changed as I learned more about...